Insight-led. Outcome-focused. Built for people, powered by data.
SimpleEvents — UX Overhaul
Led a UX audit and redesigned the information architecture for a B2B platform, simplifying workflows for non-technical users and health-adjacent teams while improving efficiency and usability.
30% faster task completion • 40% less workflow friction • Higher user satisfaction
Smart Automation — Campaign Builder
Transformed a manual, high-friction campaign builder into an automated service that connects backend event data to customer-facing tools — removing friction across the customer journey and enabling faster launches and reduced rework.
50% faster campaign creation • 30% increase in retention • Reduced support dependency through self-service
Venue Sourcing — Lead Generation Tool
Designed and launched a platform for SimpleEvents that connects event planners with the ideal venues, streamlining searches and minimizing manual input to simplify planning and support high-quality lead generation.
Faster venue matching • Reduced manual work • Increased platform growth and lead quality