Insight-led. Outcome-focused. Built for people, powered by data.
Smart Automation for Faster Campaigns
Transformed a manual, inefficient builder into a smart automation tool—leveraging event data to simplify workflows and accelerate campaign launches. The impact? 50% faster campaign creation, a 30% boost in retention, and a smoother path for non-designers to go live with confidence.
UX Overhaul for SimpleEvents
I led the redesign of a B2B/B2C event management platform, streamlining workflows to reduce friction and boost task efficiency. By simplifying event planning for both internal teams and clients, task completion improved by 30%, friction dropped by 40%, and overall user satisfaction increased—resulting in a more intuitive, scalable platform.
Venue Sourcing Platform
I helped design and launch a new venue-sourcing platform from the ground up—streamlining planning, reducing manual input, and enabling smarter lead generation. The intuitive system improved cross-team collaboration, shortened timelines, and supported measurable business success.