Overview

Startup • SaaS

Sphera is a SaaS company to revolutionizes the way we work with time. As a lean startup, they needed to both establish their brand and create software that is people-focused.

ROLE

Visual and Product Design:

I worked on an agile team collaborating internally with stakeholders, and developers to define product strategy and collaborated with marketing to align branding and construct an MVP for a B2B and B2C SaaS platform. We were an international team working between the United States, the United Kingdom, and Spain.

Product

Based on the information we gathered from research, I created a dashboard page for the time management tool which provides project management, team management, tracking, and allocation of time spent. I defined product requirements, led user testing, and iterated on priority features within the tool allowing for an end-end-streamlined experience.

Working with Stakeholders and Developers:

For efficient and smooth communication, we connected using Discord. I met with Stakeholders often to present the progression of the product, and I worked closely with developers to ensure that the vision was met.

Website/Landing Page

Logo

I had the opportunity to be the sole designer for branding. The Founders of Spera reached out to me to improve their brand. They needed help attracting customers and finding investors. At the time there was only one developer, the CEO, and a business consultant.

Complete Identity Redesign and Product Creation

I helped with the renaming and designed the new logo and brand identity. Partnering with their business consultant I created an entirely new brand and identity with more consideration for the customers.

Mood Board

Logo Mark

Campaign