Sphera

A SaaS platform redefining how people and teams work with time.

About Sphera
Sphera is a lean startup focused on building a people-centered time management platform. The challenge: establish a strong brand while delivering an intuitive, scalable product for B2B and B2C users.

The Approach
I led the strategic repositioning of Sphera, including renaming the company and designing a visual identity that strengthened investor confidence and improved market positioning.

For the product, I defined the end-to-end user experience, designing a dashboard that simplified project management and team workflows. I guided cross-functional collaboration across international teams, ensuring design decisions translated seamlessly into development and marketing.

The Outcome
A unified brand and product ecosystem that drives engagement and adoption, aligns user experience with business strategy, and positions Sphera for growth and investment.

Role
Lead Visual & Product Designer — spearheading brand identity, product strategy, user experience design, and cross-functional alignment across marketing and development teams.

Services
Brand Strategy & Identity
Logo & Naming
Product & Dashboard Design
User Research & Testing
Stakeholder & Developer Collaboration

Industry
SaaS / Productivity / Startup